Scalable solutions for brands with 500+ stores

Catuals is a Dutch manufacturer with branches in Spain, specializing in premium cat litter and odor eliminators. We help large retail chains grow their category with sustainable, proven, and distinctive products. Completely under their own brand name.

 

Why market leaders choose Catuals

Our chain partners benefit from reliable delivery, consistent quality, and strong turnover rates:

1. Guaranteed delivery – production in the Netherlands and Spain using exclusively European raw materials.
2. Consistent quality – batch control and guaranteed performance per delivery.
3. Proven results – up to 90% fewer odor complaints and longer service life per package.
4. Sustainable choice – 100% plantaardige ingrediënten, biologisch afbreekbare formules en korte keten.
5. Complete flexibility – private label, multilingual labels, and a variety of packaging sizes.
6. Retail support – advice on shelf layout, pricing strategy, and claim optimization.

 

 

Our product lines

Vegetable cat litter

• Forms perfect clumps and absorbs up to 350% moisture.
• Stays fresh for up to 28 days per 5L – less risk of being out of stock.
• Subtly scented with natural apple molasses.

 BioCrystals Odor Eliminator

• 100% organic and vegan.
• Patented 3-in-1 action: absorbs, neutralizes, and deodorizes.
• Available in four retail-friendly fragrances.
• Up to 50% longer freshness, resulting in fewer returns and complaints.

 

 

Supply chain & logistics

We understand that delivery reliability and margin are crucial. That is why we offer:

• Customized inventory planning, tailored to your distribution centers.
• Bulk production and just-in-time delivery, suitable for high volumes.
• Private label support for artwork, labeling, and multilingual compliance.
• European coverage with deliveries throughout the EU.

 

 

Our partnership approach

1. Kick-off & analysis – insight into revenue opportunities per category.
2. Formula & packaging – optimized for your target group and shelf space.
3. Pilot phase & data – testing at selected locations.
4. Scaling up & rollout – nationwide distribution with marketing support.

 

 

Ready to grow your category?

We work with chains that focus on sustainability, margins, and customer satisfaction.
Contact us at +31 (0)30 785 73 55 or email support@catuals.com.